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The PPC Entourage Blueprint Series (Version 3.0) is designed to give users step-by-step instructions on how to use the system to reduce costs and gain your maximum ROI in your PPC campaigns

      NEW

2018 Edition!


The Blueprint Series will walk you step by step through the core strategies we use everyday to make a killing on Amazon. You’ll learn how to build impactful, scalable campaigns and, more importantly, how to maintain them.


You’ll learn strategies for increasing money-making traffic to your listing, plus instructions on how to research keywords, set up campaigns, funnel successful keywords and search terms, how to reduce your ACoS and lower wasteful ad spend through proper planning and optimization. 


Each step builds upon the last. Starting with basic research campaigns and keyword generation all the way to more advanced scraping and match type specific campaigns. 


Following these steps carefully will teach you how to create, implement, and maintain successful ad campaigns and give you the tools you need to massively grow your Amazon business


Whats New in 2018?






How To Run Profitable Amazon PPC Campaigns Step-By Step


  • Expanding Your Keyword Research
  • Helium 10 Cerebro
  • Setting Up Proper Campaign Structure
  • Campaign Schedule
  • Updated Tactics and Tips for the 4 Core Campaigns
  • Bonus Campaigns
  • Bulk Optimization
  • Autopilot Mode
  • In Depth Training, Advanced Campaign Ideas and Beyond

Blueprint Series Outline

Part 1:  Research Basics

Instructions for Research Before You Set Up Campaigns


Part 2:  Finding Seed Keywords: 

  • Reverse ASIN Method
  • Merchantwords
  • Free Tools
  • Expanding Your Keyword Research

Part 3:  PPC Entourage's Core 4 Campaign Set Up Strategy

  1. The Automatic Campaign
  2. Keyword Research Campaign-Broad
  3. Match Type Expansion Phrase/Exact
  4. ACoS Scraping Campaign Using PPC Entourage

Part 4:  Campaign Optimization: Phase 1,2,3.. 

  • Phase 1 - Bulk Edit Optimization
  • Phase 2 - Individual Campaign Optimization
  • SKU Optimization
  • New Bid
  • Keyword Optimizer
  • Search Term Optimization
  • Negative Word Finder
  • Phase 3 -  Autopilot Mode

Part 5:  In-Depth Training, Advanced Campaigns, and Beyond


If you are new to Amazon Sponsored Products or just starting your private label journey, then we highly encourage you to watch this video!


-Mike Zagare

Totally New to Sponsored Products?

Now that you found your top competitors, its time to find the 10 most valuable keywords related to your product.  These foundational keywords will be then put into bulk keyword finding tools such as Merchantwords to create large lists of keywords that we can test out and expand on.

Finding Your 5-10 Best Keywords

Some of you might already know what your best keywords are. If you don't, there are two simple strategies to accomplish this.


Strategy 1: Set up an Automatic Campaign and wait for 1-2 weeks for your automatic campaign to generate results. This is an easy way to find your top 10 keywords/search terms. 


* TIP- Check to make sure your search terms are relevant to the product you are selling. Are they related? Does amazon really know what you are selling? If they are then GREAT. If not, then consider adjusting your title, description, category, or bullet points and waiting another 2 weeks.


Strategy 2: Using the ASIN from your top competitor, do a reverse ASIN search using a reverse keyword tool (instructions below). Note the top 10 keywords that come up in the results.



Action Step:  Write down your top 5 - 10 Most Relevant Keywords.  We will use these keywords in Campaign 4 (The P/E Campaign) and as the foundation for further research in Campaign 2 - the Research campaign.  All done? GOOD! Let's move on...

Gathering Bulk Seed Keywords: Merchant Words

Expanding Your Keyword Research

By now you should have a list of your top 5 competitors ASINS, and your top 5-10 keywords/Search Terms. Now its time to expand your reach! In the steps below you will be collecting some bulk keyword lists. Basically you will be using your top 10 keywords and ASINS to find large lists of SEED KEYWORDS that we will plant into new Amazon campaigns. Step by step instructions are listed below. 


**Important Note On Relevancy**.   In 2016 and early 2017, we recommended testing out large lists of keywords inside of research campaigns to find lots of new keyword opportunities.  While we still recommend doing this to a certain degree, in 2018 Amazon is now very focused on keywords that they consider relevant to the product you are selling.  Basically...


1) Continue to find large lists of keywords

2) Make sure the keywords that you find are relevant to the product you are selling

3) Make sure your listing has these keywords inside of them, either in the title, bullet points or description

4) Instead of adding hundreds or thousands of new keywords to your research campaign per week, try adding 50-100 relevant keywords at a time. 

Helium 10 will allow you to enter a competitor ASIN and generate a list, which they will organize by various relevancy metrics. Download the CSV and upload the best keywords into Keyword Expansion in Entourage.

Gathering Bulk Seed Keywords: Reverse ASIN Search

Log into http://reverseasin.com,

 

Click on New Reverse ASIN search.  Paste the ASINs of the top 2 competitors with the lowest BSR. 


In a few moments, your Reverse ASIN keyword list should be ready for download. 

Bulk Seed Keyword - Free Method

Merchantwords allows you to enter basic keywords and find related keywords. Use the TOP keywords you got from Reverse ASIN searches or the Automatic campaign. Enter them into Merchantwords.  (Link for Merchantwords

Keyword Tool Dominator allows you to enter basic keywords and find related keywords. Use the TOP keywords you got from Keyword Inspector or the Automatic campaign. Enter them into Keyword Tool Dominator.

Helium 10 Cerebro

Now that you have accumulated several lists of keywords, lets set up some campaigns!

Part 2: Finding Seed Keywords

Part 3: Setting Up The Proper Campaign Structure

Setting up the proper campaign structure from the beginning is critical for success with Amazon Sponsored Products.  Spending just a few extra minutes setting it up properly can potentially save you dozens of hours in optimization and lots of money further down the road.  That's why this section is critical to take your time on!



Product Grouping - If you have multiple variations under the same product listing, we recommend only running ads on the top one or two variations (based on sales). The increased traffic will trickle down to your weaker listings. Like-products should be grouped together in campaigns, with each product variation having its own ad group. For example, you may have a research campaign with two color variations on the same product. Each variation would get an ad group with the same keywords.


Campaign Naming - A simple naming convention that you stick to goes a long way in a well organized and easy to manipulate structure for your campaigns. Consider a formula such as this: [Campaign Type] - [Product Group] - [Optional Added Info]. An example would be: Research - Car Seats.


Initial Bid Prices - Since every niche is different when it comes to keyword bid prices, its important to know what bid to use initially so that you have a decent chance of getting impression share. 


One strategy is to start a campaign, in this example lets make it a Research campaign. Enter in the list of keywords into Seller Central and click on save so that the keywords are live.  Then go back into the ad group and take note of the AMAZON SUGGESTED BID ranges. This will give you an idea of where to start.  Make sure you are somewhere in that range of suggested bids.


You can also start with a moderate to high bid, let's say $1.50 or so, and monitor impressions.  If your product is not getting impressions then slowly raise the bid price each day until you start to notice impressions rise. 

  • The Core 4 Campaign Strategies are four campaign types, each building off of the success of the last, that allow you to track with pinpoint accuracy what is (and is not) working for your campaigns.
  • As you have success with keywords and search terms, they will be elevated to the next campaign until they finally reach the P/E campaign, where they will be tested on a match-type level in different ad groups. 
  •  Your best performers will be given a higher investment, and your worst performers will be optimized out.













1) The Automatic Campaign 

2) Keyword Research Campaign 

3) ACoS Scraping Campaign

4) Match Type Expansion (P/E) Phrase/Exact Campaign


 PPC Entourage's Core 4 Campaign Set Up 


Campaign Schedule 


Week 1: Start the Auto Campaign, and Research Campaign.  You can also start the P/E campaign if you know the high converting keywords that you want to target.  We suggest starting this early to "age" the P/E campaign (begin with a low budget). 


Week 2 - Observe and collect data.


Week 3 - Begin to Optimize the AUTO and Research campaigns.  Start the ACoS scraping campaign.


Week 4 and beyond - Optimize all campaigns using the simple strategies in this blueprint. Add relevant keywords to research campaigns.  WEEKLY - Add converting search terms to the ACoS scraping campaigns.  Add highly converting and best performing keywords into the P/E campaigns.  PPC Entourage can help you do this in minutes. 


Looking to stay organized? We have arranged a google spreadsheet to help you follow the process!  Get it by clicking here..

Goals of Campaign:


Discover new keywords and search terms that are converting well for your product. 


Why is this critical in 2018?  The automatic campaign gives us lots of information about what Amazon thinks about our products. We can use this campaign to find new search terms to bid on as keywords.  We can also use the AUTO campaign to gain visibility of our product on product detail pages for similar products and for our competitors.  You will notice lots of ASINS showing up in your search term report and inside of PPC Entourage.  This means that a shopper was viewing the product page for that ASIN and saw your sponsored product ad.  They then decided to click on/purchase your product!


Important:  We use the Automatic campaign to find new product ideas to sell in our product line.  Simply take the ASIN that comes up in the search term report and paste it into the Amazon search bar to reveal the product that led to the sale.  This is a great way to know what other products your target audience is shopping for!



General Strategy: 


  • Campaign Title :  (AUTO - PRODUCT GROUP) For example, if you are selling grill brushes, the campaign title would look like this --> AUTO - GRILL BRUSHES.  This helps with organization and saves lots of time when optimizing. 
  • Bid Prices: Use a moderate to high bid price initially. For more information on how to determine proper bid price for your niche, go to section 2 in this blueprint. 
  • Remember to follow the proper ad structure guidelines noted in section 2 of this blueprint
  • Set up the Automatic campaign and let it begin to accumulate data for 2-3 weeks.  The Automatic campaign can be left running forever if it is profitable or near the break even point.  We prefer to keep it running. 
  • Initially you may experience a higher than desired ACoS, but remember you are gaining valuable insight about converting keywords and learning about your target audience's shopping behaviors.
  • Long term target for this campaign is to hit break even ACoS or better, meaning if your profit margins are 40%, a good target ACoS would be 40% or less.
  • Converting search terms from the AUTO campaign will also be elevated into other campaigns which we will discuss in Campaign Strategies 2-4.   This can be done automatically with PPC Entourage software.
  •  ***DO NOT SET AND FORGET THE AUTOMATIC CAMPAIGN *** If you do, you will likely be wasting a lot of money in ad spend. Follow the steps below to optimize the Automatic campaign. 



How To Optimize this Campaign 


Schedule: Start optimization after 2-3 weeks of having the campaign running. Make sure to optimize on a weekly basis to weed out irrelevant search terms and words. 


Bid Price: We like to keep the bid price competitive at the moderate to high level as long as this campaign is near the break even ACoS point (usually 40%). We like to optimize the AUTO campaigns using negative exact matches on search terms that are not converting. This allows us to keep the bid prices at moderate to high levels.


If you have tried optimizing the AUTO campaign using the methods in this blueprint, and you still have a high ACoS, then consider lowering the bid down to 20-50 cents. 


Negative Match Types: Using Negative Exact on the search terms that are not converting will likely help to reduce wasted ad spend.  PPC Entourage can help you do this in seconds. 


What about the ASINS? Can I use Negative match on those?  Unfortunately, no, you can't.  You can dig a little further and do some research by copying that ASIN into Amazon to find the product and potentially finding the keywords associated with that product so that you can add to the negative exact/phrase list.  For example, a competitor brand name could be used as a negative to avoid further exposure. 


The Following Campaign Optimization Strategies (noted in section 4 of this blueprint) can be used for this campaign:


Campaign Optimization Strategy #1 (SKU Optimization), 

Campaign Optimization Strategy #4 (Search Term Optimization),

Campaign Optimization Strategy #5 (Negative Word Finder). 



New in 2018! These optimizations can be performed in BULK across all of your AUTO campaigns all at once! 



New in 2018!  You can now optimize an Automatic Campaign using the AUTOPILOT MODE feature! 

Goals of Campaign:


Find, test, and expand on new keywords that are relevant to your product and audience.  Discover new keyword opportunities and gain more exposure to your product listing.  We will then use this research to find keywords and search terms that are converting well.  These keywords and search terms will be elevated into the next types of campaigns (Scraping and P/E Campaigns).


What's critical in 2018?  In 2018, its much more important to use highly relevant keywords. In previous years, we suggested taking any and all keywords and search terms that came up in reverse ASIN reports or keyword searches and testing them in the research campaign.  This year, its more important to find relevant keywords and search terms to test.  Don't worry, we will show you how to do this! 



General Strategy: 

  • Campaign Title : (RESEARCH - PRODUCT NAME) For example, if you are selling grill brushes the campaign title would look like this --> RESEARCH - GRILL BRUSHES. This helps with organization and saves lots of time when optimizing. 
  • Bid Prices: Use a moderate to high bid price initially. For more information on how to determine proper bid price for your niche, go to section 2 in this blueprint. 
  • Remember to follow the proper ad structure guidelines noted in section 2 of this blueprint.
  • Test the same keywords in broad match and phrase match, separated by ad groups. For example ad group 1 will be broad, ad group 2 will be phrase. 
  • Initially, you may experience a higher than desired ACoS, but remember you are gaining valuable insight about converting keywords and learning about your target audience's shopping behaviors.
  • Long term target for this campaign is to hit break even ACoS or better, meaning if your profit margins are 40%, a good target would be 40% or less.
  • Converting search terms from the RESEARCH campaign will also be “elevated” into other campaigns which we will discuss in Campaign Strategies 3-4. This can be done automatically with PPC Entourage software.
  •  ***DO NOT SET AND FORGET THE RESEARCH CAMPAIGN *** If you do, you will likely be wasting a lot of money in ad spend. Follow the steps below to optimize the research campaign. 
  • A LOWER CTR% is likely for this campaign along with high impressions and Ad spend.
  • We suggest leaving this campaign running indefinitely as long as it is performing relatively well. Campaign optimization strategies that are outlined in this guide will be essential to reduce needless ad spend. 
  • Add Keywords weekly!  Once you hit 1000 keywords inside of an ad group, simply create another ad group for this campaign


How to Optimize Research Campaign


Schedule: Start optimization after 2-3 weeks of having the campaign running. Make sure to optimize on a weekly basis to weed out irrelevant search terms and words. 


Bid Price: We like to keep the bid price competitive at the moderate to high level as long as this campaign is near the break even ACoS point (usually 40%). We like to optimize the RESEARCH campaigns using negative exact matches on search terms that are not converting. 


Negative Match Types: Using Negative Exact on the search terms that are not converting will likely help to reduce wasted ad spend. PPC Entourage can help you do this in seconds. 



While all 5 campaign optimization strategies are applicable to this campaign, the following strategies will cut the majority of wasted ad spend in the fastest amount of time. Optimize on a weekly basis.


Campaign Optimization Strategy #4 (Search Term Optimization) 

Campaign Optimization Strategy #5 (Negative Word Finder) 


New in 2018!  You can now optimize all Research Campaigns using the AUTOPILOT MODE feature! 


New in 2018!  These optimizations can be performed in BULK across all of your RESEARCH campaigns all at once! 





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Goals of Campaign: 


Find the winning search terms from your automatic campaign (Campaign #1) and Keyword Seed Research Campaign (Campaign #2) and put them into their own campaign called the ACoS Scraping Campaign as a broad match type. 


Clicking on the NEW KEYWORDS ONLY button inside of the Search Term Expansion module in Entourage will reveal words that have not been entered into any of your campaigns yet. This will help you find new keyword opportunities on a weekly basis.


What's Critical in 2018?  There's more and more competition using sponsored products than ever before. Expanding and bidding on long tail search terms can help you get sales on keywords that have lower competition at a much cheaper price!  New in 2018 is to add a PHRASE MATCH ad group and test out this match type.  Also, filter by number of total orders.  We recommend using 2 or more orders for greater keyword relevancy. 


General Strategy: 

  • The more keyword research you do on a weekly basis, the more keywords you will have in your research campaign (campaign # 2). This increases the amount of search terms that will be revealed inside of the Search Term Expansion module. 
  • Campaign Title : (ACOS SCRAPING - PRODUCT NAME) For example, if you are selling grill brushes the campaign title would look like this --> ACOS SCRAPING - GRILL BRUSHES. This helps with organization and saves lots of time when optimizing. 
  • Bid Prices: Use a moderate to high bid price initially. For more information on how to determine proper bid price for your niche, go to section 2 in this blueprint. 
  • Remember to follow the proper ad structure guidelines noted in section 2 of this blueprint.
  • Test the same keywords in broad match and phrase match, separated by ad groups. For example, ad group 1 will be broad, ad group 2 will be phrase. 
  • If you are using PPC Entourage, clicking on NEW KEYWORDS ONLY will reveal new keyword opportunities. All new keywords will be entered into the ACoS Scraping campaign as a broad match type (Ad Group 1) and Phrase match type (Ad Group 2) 
  • Expect moderate to high ad spend. High Impressions. Low to moderate CTR %. Campaign Optimization is essential for this campaign and will be outlined below.


How To Optimize this Campaign 


Schedule: Start optimization after 2-3 weeks of having the campaign running. Make sure to optimize on a weekly basis to weed out irrelevant search terms and words. 


Bid Price: We like to keep the bid price competitive at the moderate to high level as long as this campaign is near the break even ACoS point (usually 40%). We like to optimize the ACoS Scraping using negative exact matches on search terms that are not converting. 


Negative Match Types:  Using Negative Exact on the search terms that are not converting will likely help to reduce wasted ad spend. PPC Entourage can help you do this in seconds. 


The following Campaign Optimization strategies (noted in section 4 of this blueprint) can be used for this campaign:


Campaign Optimization Strategy #1 (SKU Optimization), 

Campaign Optimization Strategy #4 (Search Term Optimization),

Campaign Optimization Strategy #5 (Negative Word Finder). 



New in 2018! These optimizations can be performed in BULK across all of your ACOS Scraping campaigns all at once!



New in 2018! You can now optimize ACoS Scraping Campaigns using the AUTOPILOT MODE feature!




Goals of Campaign:


Here, you will expand on winning keywords or search terms and test them in other match types. Broad match keywords (in auto and manual campaigns) that were successful (had a sale and have a profitable ACoS) will be tested on the phrase/exact match type campaign. This is because they have proven to be profitable already.  


What's Critical in 2018?   Choosing the most relevant and highly converting keywords inside of the P/E campaign is really important in 2018.  It is essential to optimize this campaign and we suggest using the CTR% Filter located inside of PPC Entourage.  This will help keep the campaign in good standing with Amazon.  


General Strategy: 


  • Get this campaign started as soon as possible; we want to "age" this campaign.  If you know the keywords that convert well for your product, start it on week 1 and add some additional keywords over time. 
  • Find the keywords that have already performed well for you in other campaigns (Campaign #2 and #3 noted in this blueprint) and expand into other match types. Use PPC Entourage's Match Type Expansion Module to accomplish this in seconds. 
  • Campaign Title :  (P/E - PRODUCT NAME). For example, if you are selling grill brushes the campaign title would look like this --> P/E - Grill Brushes . This helps with organization and saves lots of time when optimizing. 
  • Bid Prices: Use a moderate to high (competitive) bid price.  
  • Remember to follow the proper ad structure guidelines noted in section 2 of this blueprint.
  • Each campaign will have two ad groups - 1 for phrase match type and 1 for exact match type.
  • The phrase match type bid will be HIGHER than the bid you had for that keyword as broad match. The exact match bid in ad group 2 will be HIGHER than the phrase match bid.  The more specific the match type, the higher the bid will be.

How To Optimize this Campaign 


Schedule: Start optimization after 2-3 weeks of having the campaign running. 


Relevancy: We like to keep the best performing and most relevant keywords inside of the P/E campaign.  Consider optimizing based on the Click Through Rate Percentage (CTR%) of the keyword and search term.  PPC Entourage can find the keywords and search terms that have a low CTR% so you can easily optimize them out.  


Negative Match Types: Using Negative Exact on the search terms that are not converting will likely help to reduce wasted ad spend. PPC Entourage can help you do this in seconds. 


The Following Campaign Optimization Strategies (noted in section 4 of this blueprint) can be used for this campaign:


Campaign Optimization Strategy #2 (New Bid),

Campaign Optimization Strategy 2b (Keyword Optimizer), 

Campaign Optimization Strategy #4 (Search Term Optimization)



New in 2018! These optimizations can be performed in BULK across all of your P/E campaigns all at once! 



New in 2018! You can now optimize P/E Campaigns using the AUTOPILOT MODE feature! 





Bonus Campaigns... That Work!

Bonus Campaign #1 - The Bid Plus Campaign


This campaign can be used either as its own separate campaign or as a new ad group inside of the P/E campaign.  Turn on the bid plus feature inside of Seller Central.  This will increase your bid by up to 50% and give you optimal ad positioning.


Bonus Campaign #2 - The Auto Low Campaign 


Create a single automatic campaign that has one ad group for each product group.  Set the bid price to between 35 and 55 cents.


Bonus Campaign #3- Individual word campaign


Break winning keywords and search terms into individual words and create a campaign for just those individual words. Use a low bid of 20-40 cents. 

Part 4: Campaign Optimization 

Campaign Optimization is an essential part of scaling your business and preventing your ad spend from being used on keywords that are not converting. Without proper instruction and planning, it can be a daunting task if it is new to you.


Before proceeding, we recommend that you take the time to fully understand negative match types and how they are used. Please click here to learn more. 


We break down campaign optimization into three phases.  Phase one is called BULK EDIT and is only done if you have seasoned campaigns that have been around a while.  Here, you can perform BULK OPTIMIZATIONS across all of your campaigns at once.  Its a true game changer and time saver if using PPC Entourage!  


Phase 2 is when you dig a little deeper into each individual campaign to optimize.  We have outlined the 5 simple campaign optimization strategies that can help you keep your ad spend down.  We have also outlined when to use each strategy based on the type of campaign that you are optimizing. 


Phase 3 is awesome! This is called AUTOPILOT MODE and its for Entourage users only!  In this phase, you are setting up criteria for our system to follow and the system will make optimizations based on those criteria. 





We also recommend knowing your ACoS Profit Zone. The ACoS Profit Zone is your personal threshold for determining if a keyword, search term, or SKU is considered profitable or unprofitable. Anything above your ACoS Profit Zone will be considered unprofitable, while anything falling within your ACoS Profit Zone will be considered profitable.


Your ACoS Profit Zone might be slightly different for each campaign. For example, on Research campaigns, the ACoS Profit Zone might be set to a slightly higher value to allow for a broader reach and higher amount of impressions. On the Phrase/Exact Campaign, the ACoS Profit Zone might be in alignment with your profit margins for the product and thus be lower than the ACoS Profit Zone of the Research campaign.


Know Your ACoS Profit Zone

Phase 1: Bulk Optimization - 4 Fast Strategies

Bulk Optimization is an incredible time-saving tool within PPC Entourage that allows you to perform Campaign Optimization strategies across multiple campaigns and ad groups all at once. You can select any combination of campaigns, set filters (or use helpful pre-made filters), and then find under-performing SKUs, keywords, search terms, and words. You can apply sweeping bid changes all at once, pause individual SKUs within certain ad groups where they are not responding well to ads, and even add negative exacts on a campaign or ad group level in bulk. You can also find and optimize individual words that are your worst offenders, account-wide.

        Watch Video

  


  • The most basic form of optimization. Pause under-performing SKU's
  • Can be used on all campaigns that have multiple SKU's or variations










          Watch Video  



  • Raise or lower keyword bid to align with your ACoS strategy
  • Best used on Phrase/Exact Match Campaigns
  • N/A on Automatic campaigns











         Watch Video


  • Used to find the individual search terms that are NOT converting for a given keyword
  • Can be used on both profitable and non profitable keywords within a campaign
  • Great for all campaigns (Research, ACoS Scraping, Phrase/Exact Match Type Expansion). Can't be used on Automatic campaigns. 











        Watch Video 


  • Find search terms that are dragging down the performance of your campaigns and use a "Negative Exact" strategy to eliminate further exposure. 
  • Works great for all campaigns but especially for the Automatic, Seed Research, and ACoS Scraping campaigns. 











        Watch Video


  • Find the individual words that have not been linked to any profitable sales and use a "Negative Phrase" strategy to eliminate further exposure
  • Works great for all campaigns but especially for the Automatic, Seed Research, and ACoS Scraping campaigns. Use Negative Phrase carefully.


Phase 2: Individual Campaign Optimization - 5 Strategies

Strategy 1 - SKU Optimization

Pause all of the SKU's or variations that are underperforming!


Strategy 2 - Keyword New Bid

Adjust the keyword bid price to match your target!


Strategy 3- Keyword Optimizer

Eliminate search terms that are dragging down the performance of a keyword!


Strategy 4 Search Term Optimization

Eliminate all search terms that are wasting your ad spend using negative exact!


Strategy 5- Negative Word Finder

Find individual words that are dragging down the performance of your campaigns and use negative exact match to eliminate them!

5 Simple Optimization Strategies 

Optimization Phase 3: Autopilot Mode


Autopilot is the ultimate in automating your Amazon PPC. Autopilot mode can now be used for any campaign type, though certain functions will only work in certain circumstances. For manual campaigns, use Autopilot to monitor each keyword's ACoS, CTR%, and amount of impressions, and raise or reduce bid prices based on rules you set (or use our convenient defaults). For both automatic and manual campaigns, you can set up autopilot to add poor performing search terms as negative exacts based upon number of clicks without sales or CTR%. 

Now that you have optimized in bulk, lets dig a little deeper into each campaign!

The next step in your journey to mastering the art of Amazon Sponsored Products is to take the Fundamentals Course!


PPC Entourage founder Mike Zagare will teach you the ropes, starting with the core basics of understanding your data, and will walk you through how to create winning campaigns, how to expand upon them and drive more traffic to your listings, and the best ways optimize them so you can get rid of wasteful ad spend. All of this, and so much more, can be done all within Entourage, and we’ll show you the exact steps to take to get there.


We will also be adding new content and strategies to the course over time. The Fundamentals Course is a great place to master PPC skills or to freshen up on what you've already learned.

Part 5: In-Depth Training, Advanced Campaigns, and Beyond

Join our VIP Facebook Group to gain access to the collective insight of Amazon sellers in the Entourage community. The Entourage Team and your fellow users are ready to answer your questions!  Join us here!

Continue The Journey

If you found this blueprint insightful and of value, we encourage you to please share it with other Amazon sellers in your network

"Finding software like this is such a time saver - really excited about Auto Pilot..Saves me a lot of time and definitely saves me money"


-Ryan Judd

"I have been using PPC Entourage for 8 months. It has incredibly helped me in getting a better overview of my PPC campaigns. "


-Jessica De Zwart

From PPC Entourage Users 

" Its made a very big difference, especially on the European side of things. PPC Entourage has narrowed everything down and made it so simple"


-Brandyn J



This PPC Entourage Blueprint is provided as is without any guarantees. In association with the product, Plutus Inc/PPC Entourage makes no warranties of any kind, either express or implied, including but not limited to guarantees of its success. Use of the product and/or suggested strategies by a user is at the user’s risk.